Marketing on Big Data

Consulting Services

Marketing Management Strategy

Direct to Consumer marketing requires a coherent strategy linking marketing processes, technological capabilities, and analytical techniques.  Incite Retail provides expertise in understanding how to incorporate various marketing touch points (Social Media, Email, SMS Messaging, etc.) into a clear multi-channel communication strategy for the consumer.  Most touch point solutions focus on their specific channel but lack coherence unless integrated into the entire customer experience.

Marketing Analytics

Most Direct to Consumer marketing analytics processes focus on the event or campaign.  Most touchpoint vendors can clearly show you the attributed orders, email clicks and opens, and other information about the event.  Most vendors fall flat when trying to understand the Up Lift or increased revenue based on the customers that participated in the event.  Incite Retail brings a large breadth of experience in Predictive Modeling and Up Lift Modeling.  

Big Data Strategy

As more and more companies move into Big Data, there is a need for a proven methodology for introducing Big Data into large and medium sized businesses.  Incite Retail understands how to perform a platform selection, aid in problem/design definition, evaluate feasibility and approach, and aid in the gathering of requirements for a big data implementation. 

Big Data Development and Implementation

Incite Retail has years of development experience on Big Data Platforms.  We have a wealth of knowledge on Map Reduce Frameworks, build management approaches and testing methodologies.

Big Data Outsourcing and Support

Incite Retail manages their own private Hadoop Cluster that is available for clients for performance testing, solution feasibility analysis, and upgrade testing.  Incite Retail also has offshore resources with Hadoop experience for medium and large development initiatives that require significant resources and benefit from large development teams.  

Hadoop and HBase Consulting

Incite Retail has extensive knowledge with Hadoop and HBase strategy, design, and development.  Each of our consultants have access to an extensive template library for differing technology components within the Hadoop Stack.  Incite Retail has extensive intellectual property for utilizing HBase as a real-time Big Table clone.